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BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of September 30, 2019, the firm managed approximately $6.96 trillion in assets on behalf of investors worldwide.

Privacy Policy

Effective date: December 2009


This Privacy Statement applies to information that visitors transmit to the iShares business (“iShares”) through this iShares Website (the “Site”).

iShares is committed to your privacy. This Privacy Statement is designed to inform you of what information we collect from you on this Site and how we and our affiliates handle that information.

To put it simply: We will not sell non-public, personal information we collect about you on this Site to anyone. We will store the information using generally accepted encryption and data-storage technology. And we will give you the ability to opt out of our using the information to send you separate online marketing and advertising.

Please direct any questions to iSharesCanada@blackrock.com or call 1-866-486-4874.


This Privacy Statement explains the Site’s processing and storage practices in Canada for personal information transmitted through the Site. Visitors subject to the jurisdiction of other countries must not submit information through this Site, and by doing so waive any and all liability iShares or BlackRock Asset Management Canada Limited (“BlackRock Canada”) may have to them in connection with such information. By browsing the Site and communicating electronically with us, Site visitors acknowledge that we are processing and storing their personal information in Canada under Canadian privacy standards.


By using this Site, you agree to this Privacy Statement and the practices described in this Privacy Statement. If you do not agree with this Privacy Statement, please do not use this Site.


Personal Information

When you register with the Site we collect your name, company address, email address, telephone number and additional contact information. We also ask whether you are an individual, an investment advisor or an institutional investor and for related information. We collect a Website username and password.

When you send email through the Site, we collect your screen name and email address, as well as any additional information you include in the message.

When you’re navigating the Site we record your IP address.

We consider each of the above pieces of information to be “Personal Information” because it is individually identifiable information about you.

Other Information Associable with You

When you answer our online surveys we collect your responses.

When you’re navigating the Site we log various information to help manage and improve our Site, services and marketing, in general and for you in particular. For example, we identify items such as domains and browser types to understand how our Site is used and to report these statistics in the aggregate to the vendors that manage the technology of our Site. We also record any information you enter, such as search terms and input to the tools such as hypothetical portfolio information.

Cookies, etc.

Like many Websites, we use cookies, 1-pixel gifs (spotlight tags), JavaScript code, and other standard web technology to collect information for our own use.

A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie and to permit you to refuse it. In most cases you can refuse a cookie and still navigate our Site, though it may disable some features. Check with the maker of your browser for more information about how to control cookies

Cookies make it easier for you to register on and use the Site and for us to offer opt-in and opt-out opportunities, and they enable us to follow your navigation through the Site and customize it to your interests. They allow us to remember your identity and preferences so we can display content appropriate for you and your interests.

These technologies also help manage our online marketing. Third party advertisers, who host Websites where we advertise, use (and are contractually obligated to disclose their use of) 1-pixel or transparent GIF files (“spotlight” technology) on their own and other third party Websites. These GIF files are provided by our advertising management partner. These files enable our advertising management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our Site. The cookie was placed by us or by another advertiser who works with our advertising management partner. Our advertising management partner uses your IP address in conjunction with these technologies but does not collect your name, address, telephone number, or email address. Please contact us at the email or phone number below for more information about our advertising management partner, including information about how to opt out of these technologies.

Although we contract with third parties to manage the use of these technologies, the information is only used to help manage our own marketing materials and our own Site. The third parties are obligated by contract to keep the information confidential and are prohibited from using it for any other purpose.


We use your personal information (and at times other information we collect) to authenticate your visits; to send you product and strategy announcements, fund fact sheets or additional resources; so you can participate in conferences or events; so we can respond to email inquiries and questions to our call centre; and to help us better market and provide our products and services. We also use the information to manage and improve our Site content and notify you about changes or improvements to our Site.

Unless you have opted out of receiving marketing information, we use your personal information to customize and deliver that information to you.

We also enhance or merge personal information with data from third parties in order to better market our products and services and serve your needs.

We use the search terms you enter to help us refine our search functionality and to improve how we appear on external search engines such as Google and Yahoo!.


We do share non-public, personal information with our affiliates. We only disclose non-public, personal information to unaffiliated third parties as follows:

  • To advertising and marketing agencies to help sell and market our own products and services;
  • To technology and other service providers (such as those that provide portfolio tools) to provide technology and services to us; and
  • To vendors that help us fulfill requests to deliver product information, publications, or reference materials or that facilitate use of third party tools provided by or through our Site.

The above unaffiliated third parties are all contractually obligated to keep the information confidential in a manner that is consistent with the privacy policies and practices that we have established, and to not use the information for any purpose other than providing services to us and to you under our direction.

We also disclose such information as permitted or required by law or as required by subpoena, search warrant or other legal process.


Choosing NOT to Disclose Personal Information

You are not required to register to gain access to many areas of the Site. In order to use all of the Site’s services, however, we require registration for a username and password for authentication and for secure access to personalized Site information or services.

Opting Out

You can opt out of our using non-public, personal information we collect on the Site to send you separate online marketing and advertising materials by updating your Profile (see below), contacting us at the below phone number or email, or clicking on an “unsubscribe” link in our marketing emails.

Reviewing Your Information and Requesting Changes to Your Profile

You should identify and correct any inaccuracies in the information you submit. To update information previously submitted, please sign in and click on the “My Profile” link located at the top of every web page. Please direct inquiries about the accuracy of information previously submitted through the Site, or requests to update information, to: iSharesCanada@blackrock.com or call 1-866-486-4874.

iShares will not be responsible for outdated information or for verifying personal information.


Children’s Online Privacy Protection

iShares understands the importance of protecting children’s privacy, especially in an online environment. The Site is not designed for or directed at children. It is our policy not to knowingly collect or maintain information about anyone under the age of 18.

Links to Third Party Websites

The Site contains links to third party websites. We assume no responsibility for the information practices of those websites. We encourage visitors to review each website’s privacy statement and/or privacy policy before disclosing any personal information on that particular website.


We do not and will not, at any time, request personal information in a non-secure or unsolicited e-mail or telephone communication. Identity theft and the practice currently known as “phishing” are of great concern to us. Safeguarding information to help protect you from identity theft is our priority. For more information about phishing, visit the Royal Canadian Mounted Police.


The Site uses generally accepted standards of technology and operational security to protect personal information. Personal information received through the Site is encrypted, however, no data transmission over the internet is wholly secure. We will take reasonable measures to ensure that our Site is secure and to preserve the security of your personal information and cookie information.


This Privacy Statement may be updated from time to time as our services change and grow. Any changes made to this Site are effective immediately upon posting. We recommend that you review this Privacy Statement periodically for possible changes. We will indicate any such changes at the privacy link at the bottom of our home page, and your continued use of the Site will signify your acknowledgement of any new terms.


We welcome inquiries or comments about our Privacy Statement and any queries or concerns about iShares at iSharesCanada@blackrock.com or 1-866-486-4874.


The most current version of BlackRock Canada’s full text Privacy Policy can be found by clicking here.