ETF investors may have some unique characteristics, BlackRock's new ETF Pulse survey shows.
BlackRock (BLK) is the world's largest publicly traded investment management firm. As of September 30, 2016, it had assets under management, or AUM, of $5.1 trillion. This is ~7% of the total assets under management across the globe.
Martin Small, Managing Director, is the Head of US iShares at BlackRock. He is responsible for directing strategy and leading activities across multiple functions, including sales, product management and development, marketing and communications, capital markets and the operating platform. He writes about how to effectively use ETFs in a portfolio.